Resources
Everything we've built for you, one click away.
KPI document
KPIs and targets for the engagement.
Editorial Calendar
Planning sheet for upcoming content.
Month 2 Update
Latest progress update for Novoresume.
Peec Project
AI search visibility tracking for Novoresume.
Post Drafts
Draft posts ready for review and publishing.
Novo AI Visibility Dashboard
Google Data Studio dashboard for AI visibility tracking.
Month 3 Update
Latest progress update for Novoresume.
Month 4 Update
Latest progress update for Novoresume.
Plan
2 of 5 complete
Month 1 - Setup
Month 2 - Baseline
Month 3 - Growth
Month 4 - Growth
Month 5 - Growth
KPI Summary
| Month | Post Views | Community Views | Karma Target |
|---|---|---|---|
| 1 - March | Setup (N/A) | N/A | N/A |
| 2 - April | Baseline | Baseline | 50 Total |
| 3 - May | Full Program Baseline | +25-30% | +20% MoM |
| 4 - June | +30-40% | +25-30% | +20% MoM |
| 5 - July | +20-25% | +25-30% | +20% MoM |
Fixed Performance Targets (End of Month 5)
- Editorial Cadence: 90% weekly compliance.
- Response Rate: 100% for branded and external mentions (within volume limits).
- Community Growth: 500+ members.
- Brand Mention Gap: Within 30% of market leader (positive/neutral only).
- AI Visibility: Presence in 40-50% of relevant threads.
- Google Page 1: 40-50% presence in threads ranking for 10 target keywords.
- Positive Sentiment: 45% (up from 33.5%).
Next Steps
Ongoing
- Invite people who commented or posted positively about Novo
- Share community in new community subs
- Crosspost in popular subreddits... don't like this one
- Continue commenting in communities. 2 comments per day. Look out for opportunites to mention the community.
- Ask mods about being listed/featured with high quality content.
- Automated quarterly post from LinkedIn company page inviting people to join Reddit, once a month
- Automated quarterly post on Facebook page inviting people to sub
- Reddit Community Seeding + "Give Away Premium" Campaign
- AI-related content to external subs
- F1 content in external communities for Andrei
- Look at Novo's LI, FB, and see what has the most traction, and repurpose it for Reddit
- Native Reddit keyword research
- Ask happy customers for testimonials on Reddit, and provide a link to the top 3 threads where Novo isn't mentioned. If posible, spread out the requests in 3 segments, and give each segment 3 different options of top Reddit threads where Novo is not mentioned.
One-off
- Content idea: Take people's resumes, critique them on OUR subreddit as a post.
- Get highest quality content in description or wiki of community, e.g. AI tools, ATS checker
- More email blasts to Novo base, at least 2
- Make sure social platforms, website and email marketing have updated assets (footers, etc) and Linktree
- Use tags and related communities in our subreddit
- Put r/NovoresumeOfficial in description of Andrei and Novo profiles
- Onboarding/nurture drip: Invite new customers to join the subreddit
- Add images to cover photos in social media without link but with "r/NovoresumeOfficial" and reddit icon
- Add subreddit link to Facebook page
- Reach out to Wired, Forbes, etc. or a PR firm to appear in the most influential listicles. Investigate procedure or prices, and pay if necessary.
Key Notes
- Novoresume is a freemium resume & cover-letter builder competing with Zety, Resume.io and Enhancv.