Resources
Everything we've built for you, one click away.
Plan
2 of 5 complete
Month 1 - Setup
Month 2 - Baseline
Month 3 - Growth
Month 4 - Growth
Month 5 - Growth
KPI Summary
| Month | Profile Views | Community Views | Karma Target |
|---|---|---|---|
| 1 - March | Setup (N/A) | N/A | N/A |
| 2 - April | Baseline | Baseline | 50 Total |
| 3 - May | Full Program Baseline | +25-30% | +20% MoM |
| 4 - June | +30-40% | +25-30% | +20% MoM |
| 5 - July | +20-25% | +25-30% | +20% MoM |
Fixed Performance Targets (End of Month 5)
- Editorial Cadence: 90% weekly compliance.
- Response Rate: 100% for branded and external mentions (within volume limits).
- Community Growth: 500+ members.
- Brand Mention Gap: Within 30% of market leader (positive/neutral only).
- AI Visibility: Presence in 40-50% of relevant threads.
- Google Page 1: 40-50% presence in threads ranking for 10 target keywords.
- Positive Sentiment: 45% (up from 33.5%).
Next Steps
Ongoing
- Invite people who commented or posted positively about Novo
- Share community in new community subs
- Crosspost in popular subreddits... don't like this one
- Continue commenting in communities. 2 comments per day. Look out for opportunites to mention the community.
- Ask mods about being listed/featured with high quality content.
- Automated quarterly post from LinkedIn company page inviting people to join Reddit, once a month
- Automated quarterly post on Facebook page inviting people to sub
- Reddit Community Seeding + "Give Away Premium" Campaign
- AI-related content to external subs
- F1 content in external communities for Andrei
- Look at Novo's LI, FB, and see what has the most traction, and repurpose it for Reddit
- Native Reddit keyword research
One-off
- Content idea: Take people's resumes, critique them on OUR subreddit as a post.
- Get highest quality content in description or wiki of community, e.g. AI tools, ATS checker
- More email blasts to Novo base, at least 2
- Make sure social platforms, website and email marketing have updated assets (footers, etc) and Linktree
- Use tags and related communities in our subreddit
- Put r/NovoresumeOfficial in description of Andrei and Novo profiles
- Onboarding/nurture drip: Invite new customers to join the subreddit
- Add images to cover photos in social media without link but with "r/NovoresumeOfficial" and reddit icon
- Add subreddit link to Facebook page
Key Notes
- Novoresume is a freemium resume & cover-letter builder competing with Zety, Resume.io and Enhancv.