Client Update · Month 4
Novorésumé
Month 4 Updates
Community keeps compounding — members up 70% MoM and views cleared 2,200.
Input KPIs — Process & Execution
Output KPIs — Month 4
| KPI | Target | Result |
|---|---|---|
| Andrei profile post views | May: baseline · June: +30–40% | In progress |
| Branded community members | 250+ by end of M5 | May: 71 → June: 121 (+70%) |
| Branded community views | +25–30% / month | May: 1,800 → June: 2,200 (+22%) |
| u/andreikurtuy karma | +20% MoM | 899 → 1,050 (+16.8%) |
| u/novoresume-com karma | +20% MoM | 71 → 92 (+29.6%) |
Outcome KPIs
Mentions, sentiment, and the gap to Teal
Total Mentions vs. Competitors
Target: close gap to within 30% of leader by July.
Teal had +139% mentions vs. Novorésumé. Our target — closing to within +30% — is unlikely to land at this stage. Teal continues to hold much stronger organic momentum.
TBD — a glitch in the Reddit mention count tool this month is still being fixed. Fresh numbers will be included with the Month 5 review.
Positive Sentiment Share — Novorésumé
Target: 45% positive (up from 33.5%).
| Sentiment | 2025 Audit | 2026 YTD | % 2026 | Grand Total % |
|---|---|---|---|---|
| Positive | 50 | 42 | 53.2% | 40.3% |
| Neutral | 96 | 21 | 26.6% | 51.3% |
| Negative | 3 | 16 | 20.3% | 8.3% |
AI Visibility
Where Novo shows up in AI answers
Target: 40–50% of AI-cited Reddit threads by Month 5.
mention Novorésumé (last 90 days as of July 6)
mention Novorésumé (last 90 days as of July 6)
mention Novorésumé.
mention Novorésumé.
Competitive AI Visibility
| Brand | Visibility | Change |
|---|---|---|
| Kickresume | 31% | +0.1% |
| ResumeBuilder | 30% | -2.8% |
| Resume.io | 25% | -1% |
| Zety | 20% | -4.5% |
| Teal | 19% | -1.9% |
| Novoresume ← us | 19% | -1.5% |
| Enhancv | 11% | +0.3% |
Note: we now also track instances of "Novorésumé" (accented), not just "Novoresume" — Novo's visibility jumped vs. last month's report. Novo AI Visibility Dashboard
Google Presence
Where Novo shows up in Google
Target: Novo mentioned in 40–50% of Reddit threads that appear on Google page one for 10 target keywords by Month 5.
| URL | Top keyword | Novo mention? | Position | Traffic |
|---|---|---|---|---|
| https://www.reddit.com/r/jobs/comments/5yfm8s/if_anyones_looking_for_a_killer_cover_letter/ | cover letter template | NO | #1 | 29,059 |
| https://www.reddit.com/r/jobhunting/comments/1qhsjl4/what_is_the_best_ai_resume_builder_website_that/ | ai resume builder | YES | #1 | 4,711 |
| https://www.reddit.com/r/resumes/comments/1ev6t9y/ats_friendly_resume_template/ | ats friendly resume template | YES | #1 | 3,927 |
| https://www.reddit.com/r/jobs/comments/swawc9/can_anyone_recommend_a_good_free_resume_builder/ | free resume builder | NO | #6 | 3,512 |
| https://www.reddit.com/r/resumes/comments/1j67j0e/free_and_good_ats_checkers/ | ats resume checker | YES | #3 | 3,403 |
| https://www.reddit.com/r/jobsearching/comments/1qqrzn2/what_is_actually_the_best_free_ai_resume_builder/ | best ai resume builder | YES | #5 | 69 |
| https://www.reddit.com/r/resumes/ | resume templates | NO | #48 | 0 |
| https://www.reddit.com/r/resumes/comments/1fs5d29/how_to_know_for_sure_if_ats_resume_templates_like/ | ats friendly resume template | NO | #3 | 0 |
Snapshot
r/NovoresumeOfficial — what people are reading
Top posts by views this month
Roadmap
Expectations through Month 5
| Month | Profile Views | Community Views | Karma Target |
|---|---|---|---|
| 1 — March | Setup | N/A | N/A |
| 2 — April | Baseline | Baseline | 50 total |
| 3 — May | Full baseline | +25–30% | +20% MoM |
| 4 — JuneNow | +30–40% | +25–30% | +20% MoM |
| 5 — July | +20–25% | +25–30% | +20% MoM |
Next Steps
What we're doing — and what we need from Novo.
We'd love to continue working with Novorésumé. We'd like to draft a proposal to continue on a specific part of this project, for a fraction of the current cost. If that sounds interesting, let's set up a meeting to discuss.
July focus: visibility for key threads/URLs, and "organic" activity on the owned subreddit.
SearchToSale
Our team will continue to:
- 1 post/week with anonymous accounts asking for advice — in addition to u/novoresume-com content
- Update AI-cited LinkedIn URLs, Reddit threads, and top Google-cited Reddit threads; target them for mentions/comments (update due July 15)
- Invite people who commented or posted positively about Novo
- Share community in new community subs
- Crosspost in popular subreddits
- Continue commenting in communities — 2 comments/day, looking for chances to mention the community
- Ask mods about being listed/featured with high-quality content
- Reddit community seeding + "Give Away Premium" campaign
- Repurpose Novo's top LinkedIn / FB content for Reddit
- AI-related content to external subs
- Native Reddit keyword research
- Content idea: take real resumes, critique them on OUR subreddit as a post
- Get highest-quality content into the community description/wiki (AI tools, ATS checker, etc.)
- Use tags and related communities in our subreddit
- Put r/NovoresumeOfficial in the description of Andrei and Novo profiles
Novorésumé
Asks for your team:
- Share community in new community subs
- Monthly automated post from LinkedIn company page inviting people to join Reddit
- Quarterly automated Facebook post inviting people to subscribe
- F1 content in external communities for Andrei
- Reddit community seeding + "Give Away Premium" campaign
- Ask happy customers for Reddit testimonials, with links to the top 3 threads Novo isn't mentioned in — split into 3 segments so each gets a different set of threads
- More email blasts to the Novo base — at least 2
- Refresh social platforms, website, email footers and Linktree with updated assets
- Put r/NovoresumeOfficial in description of Andrei and Novo profiles
- Onboarding/nurture drip: invite new customers to join the subreddit
- Add cover-photo assets across socials with "r/NovoresumeOfficial" + Reddit icon
- Add subreddit link to Facebook page
- Reach out to Wired, Forbes (or a PR firm) to appear in influential listicles