⌕SearchToSale
Book Strategy CallClient Update · Month 3
Novorésumé
Month 3 Updates
The flywheel is spinning. Community views tripled and members more than doubled.
1,800
Community Views
+223%
71
Members
+137%
899
Karma (Andrei)
+17.8%
71
Karma (Novo)
+82%
Input KPIs — Process & Execution
Input KPIs — Process & Execution
Editorial cadence adherence
90% weekly compliance
✓
Response rate in branded community
100%
✓
Response rate to external brand mentions
100%
✓
Output KPIs— Month 3
| KPI | Target | Result |
|---|---|---|
| Andrei profile post views | May: baseline · June: +30–40% | Baseline set |
| Branded community members | 500+ by end of M5 | April: 30 → May: 71 (+137%) |
| Branded community views | +25–30% / month | April: 558 → May: 1,800 (+223%) |
| u/andreikurtuy karma | +20% MoM | 763 → 899 (+17.8%) |
| u/novoresume-com karma | +20% MoM | 39 → 71 (+82%) |
Outcome KPIs
Mentions, sentiment, and the gap to Teal
Total Mentions vs. Teal — Time Series
Target: close gap to within 30% of leader by July.
| 2025 Audit | Jan–Apr 2026 | May 2026 | 2026 Total | |
|---|---|---|---|---|
| Teal | ||||
| Positive | — | 142 | 28 | 170 |
| Neutral | — | 55 | 21 | 76 |
| Negative | — | 7 | 7 | 14 |
| Total | 273 | 204 | 56 | 260 |
| Novorésumé | ||||
| Positive | 50 | 36 | 1 | 37 |
| Neutral | 96 | 16 | 5 | 21 |
| Negative | 3 | 11 | 5 | 16 |
| Total | 149 | 63 | 11 | 74 |
| Mentions of Teal as % of Novo | |
|---|---|
| Audit | 183.2% |
| 2026 So Far | 351.4% |
| Together | 239.0% |
So Teal has in total +139% mentions. And our target is to take this number down to +30%. Teal has much better organic momentum than Novorésumé.
Positive Sentiment Share — Novorésumé
Target: 45% positive (up from 33.5%).
| Sentiment | 2025 Audit | 2026 YTD | % 2026 |
|---|---|---|---|
| Positive | 50 | 37 | 50.0% |
| Neutral | 96 | 21 | 28.4% |
| Negative | 3 | 16 | 21.6% |
Positive (2026)
50%
Positive (Grand Total)
39%
up from 33.5%
AI Visibility
Where Novo shows up in AI answers
Target: 40–50% by Month 5.
Top 20 AI-cited threads
54.1%
of the top 20 AI-cited Reddit threads mention Novorésumé.
All AI-cited threads
35.1%
across the full set of AI-cited Reddit threads we track.
Competitive AI Visibility
| Brand | Visibility | Change |
|---|---|---|
| ResumeBuilder | 33% | -1% |
| Kickresume | 32% | -1.2% |
| Resume.io | 26% | -1.9% |
| Zety | 25% | -12.1% |
| Teal | 21% | +3.6% |
| Rezi | 13% | +2% |
| Novoresume ← us | 11% | -8.1% |
Source: Novo AI Visibility Dashboard
Snapshot
r/NovoresumeOfficial — what people are reading
Top posts
Basic Access "Expired"
u/Gold-Flight1881 · May 6, 2026
1,300 views
Novoresume not allowing signing in
u/redpages · May 19, 2026
352 views
Hi! I'm actively job searching right now (recruiting roles). Would really appreciate a review…
u/Nata_Dies · May 4, 2026
126 views
The Next Most Viewed Posts
| Author | Title | Date | Views |
|---|---|---|---|
| u/novoresume-com | Here's what distinguish the cover letters that don't fail | May 20, 2026 | 92 |
| u/novoresume-com | No work experience? Here's what your resume actually needs. | May 27, 2026 | 60 |
| u/novoresume-com | Most students with no experience are tanking their resume on the skills section. Here's what… | May 6, 2026 | 58 |
| u/QuietQuartersGaming | Resume feedback for operations / client support / workflow coordination roles | May 1, 2026 | 56 |
Roadmap
Expectations through Month 5
| Month | Profile Views | Community Views | Karma Target |
|---|---|---|---|
| 1 — March | Setup | N/A | N/A |
| 2 — April | Baseline | Baseline | 50 total |
| 3 — May | Full baseline | +25–30% | +20% MoM |
| 4 — JuneNow | +30–40% | +25–30% | +20% MoM |
| 5 — July | +20–25% | +25–30% | +20% MoM |
Next Steps
What we're doing — and what we need from Novo.
SearchToSale
Our team will continue to:
Ongoing
- Invite people who commented or posted positively about Novo
- Share community in new community subs
- Crosspost in popular subreddits
- Continue commenting in communities — 2 comments/day, looking for chances to mention the community
- Ask mods about being listed/featured with high-quality content
- Reddit community seeding + "Give Away Premium" campaign
- Repurpose Novo's top LinkedIn / FB content for Reddit
- AI-related content to external subs
- Native Reddit keyword research
- Use anonymous accounts to ask questions on branded community
One-off
- Content idea: take real resumes, critique them on OUR subreddit as a post
- Get highest-quality content into the community description/wiki (AI tools, ATS checker, etc.)
- Use tags and related communities in our subreddit
- Put r/NovoresumeOfficial in the description of Andrei and Novo profiles
Novorésumé
Asks for your team:
Ongoing
- Share community in new community subs
- Monthly automated post from LinkedIn company page inviting people to join Reddit
- Quarterly automated Facebook post inviting people to subscribe to r/NovoresumeOfficial
- F1 content in external communities for Andrei
- Reddit community seeding + "Give Away Premium" campaign
- Ask happy customers (e.g. from satisfaction surveys, long-time customers, or any CRM data that is a proxy for satisfaction) who clicked the link in the email blast for Reddit testimonials, with links to top 3 thread Novo isn't mentioned in
One-off
- More email blasts to the Novo base — at least 2
- Refresh social platforms, website, email footers and Linktree with updated assets
- Put r/NovoresumeOfficial in description of Andrei and Novo profiles
- Onboarding/nurture drip: invite new customers to join the subreddit
- Add cover-photo assets across socials with "r/NovoresumeOfficial" + Reddit icon
- Add subreddit link to Facebook page
- Reach out to Wired, Forbes (or a PR firm) to appear in influential listicles